MIGRAIN Assessment 3 LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Q1 is just superb and there are fantastic points throughout. Brilliant work!

EBI: Q2 has some great points but stops quite suddenly - a timing issue? This is really helpful if so as learning the timing of the real exams will help target that A* next year.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

Q1: 8/8

Q2: 9/12

The Carolina Herrara advertising campaign reflects a more traditional approach to representation than found in many modern campaigns. This perhaps reflects the recent cultural backlash against ‘woke’ or ‘PC’ (politically correct) causes as evidenced by right-wing political campaigns such as Trump or Brexit.

3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer.

- The Carolina Herrara advertising campaign may be seen as an attempt to reclaim traditional gender roles in response to an increasing tolerance of gender fluidity and non-binary gender identity. 

- The Carolina Herrara adverts reinforce Mulvey’s idea of the ‘male gaze’ – that the media is constructed for the pleasure of a male audience. The image in the ‘Good girl’ advert overtly sexualises the female model, placing her in a submissive position at the feet of a man and exposing her leg. The male model in the ‘Bad boy’ advert – although he could arguably be conventionally attractive and therefore attract the ‘female gaze’ – is fully dressed and sat normally, reinforcing male power and control.

- David Gauntlett argues that masculinity is constantly evolving and social concerns that masculinity is ‘in crisis’ are exaggerated. However, this campaign does not provide particular evidence for an evolution in representations of men (aside perhaps from a lack of socks and no necktie). Indeed, this campaign reinforces classic masculine stereotypes and therefore perhaps provides evidence against Gauntlett’s theory.

4) Having read the whole mark scheme, pick out one media theory that you didn't include in this assessment and summarise it briefly here so you can use it confidently in future.

Gender performativity (Judith Butler) - The idea that gender is culturally and socially constructed, instead of being innate and natural, and that we are conditioned to adhere to social norms of gender and heteronormativity.

5) Based on your experience in this assessment, identify three aspects of Media (e.g. skills/particular theories/examples) that you need to work on for your next assessment.

- Timing

- Discussing the media texts further in my answers 

- Writing in a way that suggests openness to other interpretations of media language