OSP: Taylor Swift CSP - Language and Representations
Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions: 1) Why is Taylor Swift re-recording her earlier albums? In 2005, aged just 15, Swift signed a record deal with the label which gave it ownership of the masters to her first six studio albums. Swift’s deal with Big Machine ended in 2018 and she signed with Republic Records, but the masters remained with her former label, which was subsequently purchased by American businessman Scooter Braun for a reported $300m – with his purchase of the label, Braun became the owner of Swift’s masters, which he sold to Disney’s Shamrock Holdings (a private investment firm run by the Disney family) in late 2020 on the condition that he would continue to financially profit from them. Swift quickly announced her intentions to re-record her Big Machine albums, which would give her complete ownership of the records and nullify Bra